Powerful start of a collaboration

Powerful start of a collaboration

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We are proud to announce our marketing partnership with Rico Verhoeven.

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We are proud to announce our marketing partnership with Rico Verhoeven.

The Rotterdam based Rico Verhoeven has been the undefeated world champion in heavyweight kickboxing (Glory League) since 2013 and owes part of his success to the rapid regeneration after competitions. Whole-body cryotherapy in MECOTEC chambers plays a leading part in his recovery routine.

“A quick regeneration is the prerequisite for optimal performance and therefore an indispensable part of my sport. I am proud to recommend MECOTEC products and cryotherapy to athletes of all kinds,” said Rico Verhoeven when signing the contract.

Enrico Klauer, CEO of MECOTEC, states at the beginning of the partnership: “With Rico Verhoeven we have been able to get an extraordinary athlete on board who as a professional has relied on MECOTEC products for years. Professional sport and cryotherapy go hand in hand nowadays. “

During the digital conference series “Cryo vs. COVID19“ by MECOTEC in spring 2020, Rico spoke as an ambassador for whole-body cryotherapy and supported affected operators of the cryo community with advice and information in his position as a professional athlete. In addition to appearances at events, we are going to work closely together in the field of social media and information and training. Rico Verhoeven makes his first appearance in our new MECOTEC image spot.
In addition to his sporting career, Rico Verhoeven is successful as an actor and entrepreneur, most recently in March 2020 when he opened the restaurant „MOOD Streetfood“ in Eindhoven. He has recently been appointed ambassador for the Dutch Olympic Committee (NOC * NSF) and is also very committed to support children and young people.

Picture © James Law for GLORY